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Discussion Boards > Active Subjects > Messages as Posted > Ford Pickup Trucks Forum

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 11-19-2009, 09:20 Post: 166937
kwschumm



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  New Ford Ranger but no diesel for the US

After ~30 years of selling the same basic Ranger pickup Ford is supposed to be coming out with a new one in the next year or two. Although a diesel version will be available in other countries, Ford thinks there is no market in the US for compact diesel pickups. Argh. If the new Mahindra looks well made and drives well I'll probably trade the Tacoma in on one of those.

Anyone else think Ford is nuts?






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 11-19-2009, 10:00 Post: 166942
kwschumm



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  New Ford Ranger but no diesel for the US

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Originally Posted by hardwood | view 166938
Don't know if they are nuts but they are the only one who remained solvent.



True, but from an (over) regulatory perspective it seems that it would be a help to meet their CAFE requirements. On the truck boards a whole bunch of people are wanting small trucks with much better mileage. If the Mahindra is a decent truck my guess is that they will fill a significant market niche.






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 11-19-2009, 10:24 Post: 166944
kwschumm



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  New Ford Ranger but no diesel for the US

auerbach, what you say is true but I think the automakers are underestimating consumer sentiment toward diesels. Take VW for instance. Some 60% of their Jetta sales are diesels and last year, when no TDI was available, Jetta sales fell off quite a bit.






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 11-19-2009, 11:36 Post: 166948
kwschumm



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  New Ford Ranger but no diesel for the US

It will be interesting to see how it plays out with Mahindra.

Ford is #1 in truck sales but bureaucracies often miss the obvious. It's been my experience that marketing usually recommends exactly what management wants to hear. After all, in today's corporate America keeping one's job is all about risk avoidance.






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Discussion Boards > Active Subjects > Messages as Posted > Ford Pickup Trucks Forum

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